MARK C
Counterfactual Intelligence
Counterfactual Decision Intelligence

See what happens
before you decide.

Model alternatives, expose assumptions, quantify uncertainty and discover exactly what would make your decision wrong.

Current pricing decision — 10,000 simulated futures
DEMO
$49/moWIN RATE 54%$59/moWIN RATE 82%$69/moWIN RATE 38%TODAY
Expected contribution
$1.42M
90% range $1.17M – $1.68M
Downside risk
7.4%
Prob. below-baseline
MARK C Robustness
82 / 100 · High
Scenarios preferring $59
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Alternative futures

One decision. Multiple futures.

MARK C branches your decision into its meaningful alternatives, then simulates thousands of plausible futures for each — so you compare outcomes, not opinions.

Alternative futures
$49/mo
robustness 54
$1.18M
$59/mo
RECOMMENDED
robustness 82
$1.42M
$69/mo
robustness 38
$1.09M
Assumption transparency

Every recommendation has assumptions.

MARK C surfaces the load-bearing assumptions behind a recommendation, along with confidence and importance. Nothing is buried.

Higher prices increase churn roughly linearly
ESTIMATE
Importance: Critical
42%
CAC remains approximately constant
ESTIMATE
Importance: Medium
76%
Competitor pricing remains unchanged
ESTIMATE
Importance: High
55%
Reversal engine

Know what would change the answer.

MARK C tells you the exact thresholds at which its recommendation would flip. Monitor those, not everything else.

Recommendation reverses if
Monthly churn > 6.7%
Current: 4.0% · Threshold sensitivity: high
0%4%6.7%10%
From opinions to models

Stop arguing about opinions.

MARK C turns assumptions into variables and decisions into models. Debate the numbers, not the vibes.

PRICECHURNCONVERSIONREVENUE
Supported decision types
Pricing
Preconfigured template
Hiring
Preconfigured template
Marketing Budget
Preconfigured template
Product Launch
Preconfigured template
Market Expansion
Preconfigured template
Build vs Buy
Preconfigured template
Model your next decision

The next consequential decision deserves more than a spreadsheet.